Freaker Offices - Wilmington, NC
Hunt Architecture was involved in a conceptual study to relocate the offices of Freaker (the one-size-fits-all beverage insulator located in Wilmington , NC). Freaker’s existing offices were located in a functional but nondescript building on Market Street. Adjacent to the office was an abandoned lot with a beautiful and neglected brick shell.
Freaker’s business centered around making graphically compelling and functional sleeves that personalize beverages while keeping them cold. Their graphics were loud and bold. We saw the abandoned brick shell as an opportunity for their offices to be loud and bold, to be a ‘unique sleeve’ and the perfect display of their company to the surrounding neighborhood.
Our suggestion was that the architecture of their space should reinforce the concept of their company - that the building should become a Freaker.