Teich Toys and Books - West Village, NYC
We were approached by Teich Design to help conceptualize and design an interactive toy store experience in the heart of the West Village. Working with the client's desire for a train themed store within an existing but outdated retail space, we developed an organization in which the train element structured the space and the shopping experience. The train acts as both a display of merchandise and a place for kids to play and interact. The project includes a full interior renovation, custom mobile millwork units, custom check-out desk, reading nook, and a series of custom millwork train elements.